Myrtle Beach, SC Multifamily Market Report | Colliers | Q4 2025

‍Market Overview

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Myrtle Beach's multifamily market reached a turning point in Q4 2025 as new construction came to a stop, clearing a path toward recovery even as near-term conditions remain challenged. Vacancy is still above stable levels, pushing landlords to cut asking rents and offer concessions of up to two months of free rent. Average asking rents have fallen 2.5% from their early-2024 peak, with post-Covid migration trends shifting housing demand toward single-family homes. With construction effectively paused until excess vacancy is absorbed, the market's path to stabilization depends on how quickly existing inventory leases up.

‍About Colliers

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Colliers is a global real estate advisory and investment management firm serving owners, operators, and investors across major U.S. markets. Their Q4 2025 Myrtle Beach multifamily report tracks occupancy, rents, absorption, deliveries, and construction activity to help owners, developers, and investors assess market conditions and timing. To read the full report, click here.