Cosign stimulates demand by qualifying more applicants

61%
Applicant conversion rate
$573k
Increase in annual revenue
The drawing of a tiny blue building
The drawing of two tiny yellow buildings

When a nearby automotive production facility reduced output and cut jobs, a factor outside of anyone’s control hampered demand at our previously 98% occupied property. Cosign was added in a pilot with Woodruff Property Management and helped boost occupancy by 8% in less than 3 months!

Woodruff Property Management
Challenge

Replace demand without lower qualifications criteria

A landlord and property manager were unwilling to reduce their qualification criteria to stimulate wavering demand after a nearby major employment driver cut output and slashed jobs.

Rather than allow applicants deemed to have an increased risk profile to lease at their property, the manager and landlord added Cosign so they could convert more of their applicants into signed leases - without taking incremental risk!

The drawing of two tiny blue-ish buildings.
Results

Cosign increased occupancy by 8% in 3 months

After an employment hub downsized, Cosign helped recover demand - boosting occupancy by 8% in under 3 months without relaxing screening criteria.

Occupancy
+13%

Cosign approvals increased occupancy by 13% in 6 months

Conversion Rate
+9.5%

Increase in applicant to resident conversion rate

Revenue
+$573k

Incremental rental revenue from tenants approved with Cosign

Asset Value
+$5.7m

Increase in asset value (assuming 60% NOI margin, 6.5% cap rate)

Occupancy
+13%

Cosign approvals increased occupancy by 13% in 6 months

Revenue
+$573k

Incremental rental revenue from tenants approved with Cosign

Conversion Rate
+9.5%

Increase in applicant to resident conversion rate

Asset Value
+$5.7m

Increase in asset value (assuming 60% NOI margin, 6.5% cap rate)

The drawing of a tiny yellow building
A tiny pink building
Conclusion

Cosign restabilized a property after a local employer cut jobs and helped 30+ families access housing for which they otherwise would not have qualified.

The drawing of two tiny blue-ish buildings.
Resources For Property Managers

Must-Know Resources for Smarter Property Management

Open Resources

Let’s boost your occupancy rates

Convert more applicants into qualified tenants with Cosign!
The drawing of a tiny pink building
The drawing of a tiny green building
The drawing of two tiny blue-ish buildings.